Monetization Specialist

Marketing Limassol

Job Description

Our client is a leading affiliate marketing company specializing in the online casino industry. Their mission is to drive high-quality traffic to their partner casinos through strategic pay-per-click (PPC) advertising and innovative marketing solutions. With a deep understanding of the online gaming landscape, they leverage data-driven insights and cutting-edge technologies to maximize revenue and deliver exceptional results for their clients.

They’re currently looking to add a new member to their team. The Monetization Specialist¬† will be responsible for developing and implementing strategies to maximize revenue. This role requires a deep understanding of data analysis, and strategic planning. The ideal candidate will be adept at analyzing performance metrics, campaign optimization, and identifying new opportunities for growth and revenue enhancement.

Reference #: GC005065

Job Responsibilities

  • Develop Monetization Strategies: Design and execute comprehensive monetization strategies to achieve revenue targets and company objectives.
  • Optimization: Evaluate and enhance current partnerships to ensure maximum profitability and ROI.
  • Analyse Performance Data: Conduct detailed analysis of campaigns performance data, media team, and market trends to identify opportunities for revenue growth.
  • Innovate and Test: Propose and test new monetization models, strategies, and technologies to enhance revenue streams.
  • Implement A/B testing to optimize campaign performance.
  • Collaborate with Teams: Work closely with marketing, sales, and product development teams to align monetization strategies with overall company goals. Provide insights and recommendations based on data analysis.
  • Monitor and Report: Track and report on key performance indicators (KPIs) related to monetization efforts. Provide regular updates and actionable insights to stakeholders.

Requirements

  • Ability to develop and implement effective monetization strategies
  • Strong project management and organizational skills
  • Excellent communication and collaboration abilities
  • Experience with A/B testing and performance optimization
Preferred Qualifications:
  • Technical Skills: Experience with programming or scripting languages (e.g., Python, R) for data analysis.
  • Industry Experience: Experience in the online casino affiliate marketing industry.
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